Not since the “Printing Revolution,” when goldsmith by day, inventor by night Johannes Gutenberg inevitably cured the sore and weary fingers of the Scribe community with the advent of the printing press has the publishing industry seen such radical change within just a few short years. As an online, author-centric platform, directory, and community, FiledBy continues to break down the once-solid barriers to communication between creatives and consumers, bringing book enthusiasts beyond the page and into their favorite author’s inner circle.
Web & Business Analytics
With a directory and community of over 3 million author listings and 8 million book pages, the FiledBy platform generates a wealth of knowledge ripe and ready to be mined and analyzed. As VP of Marketing & Business Development, I was responsible for understanding the intricacies of consumer behavior through a variety of analytics platforms, including Google Analytics and CrazyEgg, as well as for using this data to expand community involvement, improve conversion rates, and drive on-site sales.
Marketing Strategy & Web Design
As a technology startup with a rapidly growing community, the need for quick and effective marketing strategy and web design was vital to keep pace. My experience with high-level strategic thinking, market research, and graphic design, including Adobe Photoshop, Illustrator, and Acrobat, afforded me the opportunity to take a new idea or concept from Ideation to Implementation. At FiledBy, I was responsible for creating and delivering all marketing advertising pieces, from display ads, print literature, e-newsletters, PPC vis Google AdWords, and all on-site educational and instructional pieces. Furthermore, I quickly became the company’s chief graphic designer as well, creating both the strategy and physical design throughout the website, including the homepage, a variety of marketing-focused landing pages, the author and reader profile pages, marketing products and services pages, and all peripheral other on-site design (buttons, pop-outs, fly-overs, etc.)
