We all remember the college daze: football games, house parties, final exam cram sessions, and those sleepless nights worrying about landing a summer internship or how to afford another semester’s worth of textbooks. Now Uloop, Inc., a student powered marketplace where students buy, sell, trade, and promote classified listings, offers students an online resource, organized by school, to help them save time and money when searching for their next job or roommate or what collegiate shenanigans they’re hoping to partake in the coming weekend.
Web Design & Marketing Creative
While working as a freelance marketing and web design consultant for Uloop, I was tasked with a variety of interesting challenges, from improving conversion rates of their most important splash pages to creating a brand new user interface for Uloop.com as well as creating the wireframes for the soon-to-be-released Uloop iPhone app. Along with helping to develop the organizational structure and creative branding for the new user interface, I also created the actual design specs for the entire project, translating the newly formulated strategy into detailed wireframes and then employing my design skills to create finished-product creative specs for the Uloop programming and development team. Furthermore, I developed a variety of new sales and marketing assets (ie. print flyers, splash pages, social media, email marketing, sales presentations, company wordpress blog, etc.) to support Uloop’s overall promotional efforts.
