As a former songwriter and artist manager, interesting culture, fast-paced environments, and remarkable ideas get me “jazzed.” As a marketer, Web 2.0 freaks me out, but in a good way. I’m fascinated by emerging technologies, such as social media, user-generated promotions, and all things digital.
I am currently the Manager of Marketing & Business Development at FiledBy, a digital marketing agency within the publishing industry that provides social media and online marketing tools for authors. My work at FiledBy revolves around serving and growing FiledBy’s online author-reader community, and I am responsible for the creation and implementation of all marketing programs, including display advertising, Google AdWords, social media campaigns, e-newsletters, etc. I also serve as the resident web analytics and site optimization guru, managing a variety of analytics suites (ie. Google Analytics, CrazyEgg, etc.) while providing consultation regarding site enhancements, search engine optimization, and community experience. I also serve as the company’s chief creative designer, translating many of the strategic insights discovered through web analytics and market research into actionable, programmable design and functionality, all the while honing my web and graphic design skills (ie. Proficiency with Adobe Photoshop, Adobe Illustrator, etc.). For a sample of my design portfolio, please feel free to contact me.
During My MBA Program at the Owen Graduate School of Management at Vanderbilt University, I was involved in a variety of strategic projects, such as developing a marketing dashboard for Ochsner Health and improving the brand identity of Fazoli’s Restaurants while working as a freelance Brand Consultant at Bohan Advertising & Marketing. I also worked as a Digital Marketing Consultant at ECHO Music, helping maximize the ROI of their client’s email marketing campaigns by improving click-through and conversion rates. I also developed the SEO Strategy and Protocol used by the development team when designing and programming the artists’ websites. My affinity for college basketball led me to manage an independent study project developing marketing strategy for the University of Tennessee’s men’s basketball team, where I created the idea, strategy and implementation guide for the Athletic Program’s highly successful “I AM BRUCE” Video Contest, which debuted during the 2009-2010 season. And, in my spare time, I wrote a killer Nashville-inspired rock album, soon to be available via iTunes.
Over the Summer of my MBA program, I put my leadership skills to the test as a project leader in Vanderbilt’s Accelerator program. I led a team through a variety of consulting-based competitions, such as creating green initiative strategies for Bridgestone/Firestone, presenting new business opportunities for American Airlines, and devising a marketing campaign for a new healthcare plan provided by Humana. I also helped plan and coordinate the project for the William Morris Agency, which included organizing an off-site visit to the Country Music Hall of Fame as well as a private concert for over three hundred fans for Capitol Records’ Recording Artist Eric Church.
If you or your company would like to hire me as a freelance web consultant or are interested in learning more about my qualifications or experiences, feel free to shoot me an email, download my resume, follow me on Twitter, friend me on Facebook, find me on Foursquare, or even download my album from iTunes!
